How To Market A Product Online

so you ask yourself how to market a product online… right?

How To Market A Product Online Like Pro

Let's break it into a couple pieces to learn how to market a product online

  1. Product Knowledge – It's going to be pretty hard to market anything to anyone if you don't have a clue to what your actually selling. I see a couple clients who try and sell online but they don't actually really know what they are selling as a BENEFIT to someone… that's the key… People get stuck on all the features (it has 3  butons and weights 1lb) when you should be focusing on stuff like…. You can hold it in one hand and won't give you a cramp…. It allows you to take video footage in a crowd yet you can capture the audio from your ONE person vs everyone… Benefits….
  2. Customer Niche – Who is your ideal customer or person you would like to sell to? The better question would be … How do you solve a problem for them? If you can dig into who's problem you are going to solve you can much easier talk to their pains. One way to think of this is to look into how you can immediately resolve something. This bubble gum doesn't stick to your teeth – probably speaks to people with dentures which means your looking at a much older demographic.
  3. Traffic – You will need a LOT of people to see your products and it's coming down to a daily stat you should track. Traffic comes in all forms and I won't go into it but if you want to learn PURE traffic methods I would recommend this program that teaches CURRENT marketing strategies that produce traffic.
  4. Web Property – Most would agree this is a website … but what kind and how can you do it? I would suggest a Blog or a blog that has a website system built in. Here are some examples
    1. Blog – duuuh… your on my blog… it's a website that is built on current information and bumps down the older ones. It's a setup that can be SUPER difficult to setup and maintain properly… (trust me… i've deleted my blog before hahahah). I would suggest you learn on an authoritative blog vs trying to go through say blogger.come or do a self host worpress blog for a LOT of reasons. This blog I have here is on a dedicates server with custom plugin and custom coding, with custom headers… basically not for the 99% who want a website or blog. If you want a quick blog that can be put in in seconds on an authority blog that actually ranks -> go here to get a REAL BLOG
    2. Capture Page – the main purpose of this is to gather information to then sell through an email system. This is the preferred method unless you are spending thousands on branding and don't care about increasing conversions on sales… .so basically you need capture pages in one form or the other. Here is a gangster capture page I've used that converts like gangbusters
    3. Social Media Page – There are a lot of these types of pages but the biggest one that I've used to promote and make a killing online and market my products is on facebook. To see a good why how I run a standard Facebook profile like a business page… it's called utilizing the subscription option. Link up with me on Facebook to see how I use it. as of t his writing i have almost 5,000 followers… basically people who are connected and some who aren't friends but still see my update…. 😉  that's power.

So what does all of this mean?

How To Market A Product Online And Keep Your Friends And Family

The key is marketing by learning how to drive traffic and make sales without having to ONLY rely on friends and family. Friends and family is a form that works extremely well but shouldn't be the ONLY method and one that is less widely leaned on as you grow. I mean, if you own a restaurant that would grow the customer base pretty slow. So learning how to market a product can be te reason your IN business or OUT of it.how to market a product

So what kind of traffic? I prefer organic traffic… basica traffic that comes in from organic searches through google that come to my blog entities or my video entities. The idea is someone is searching to resolve something. It can be to switch hair colors or just to learn something, or even laugh at something.

The point is to really dig deep and figure out who you serve and how can you serve them. Providing this you can then dominate a niche and make some serious bank.

Learn how to market a product using proven methods like SEO and video marketing. Basically driving viewers into a place you can then show what you do but more importantly HOW you can serve them.

I have literally driven thousands of people to my various web properties and most of it has come from SEO and PPC. I won't touch on PPC as it's just nutty how difficult it can be to market using paid traffic sources going through fb or google.

I have been teaching my students to focus on SEO and why I highly recommend any business owner to really think about using a blog to have traffic land there… but to learn PURE marketing… it comes down to how to drive viewers, people, potential customers to a point where you can “WOW” them.

Here is something I believe can change the way you think about marketing online or even driving traffic… I have driven thousands of people in a day primarily learning the ins and outs of what works and what doesn't work.

To learn more about PURE marketing… I would suggest you go through our training below

Join Our Team Be Clicking Below

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A Changed Man From Austin

All Changed on stage in an instant… I realized… I just wanted my dad to be happy about what I do for a living and that he knows…. I'm going to be alright.

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Let Me In

 

*income disclosure for video – results not typical*

In Austin Jan 18 – 21?

I know this is on short notice but wanted to invite you to some events I'm throwing in Austin Texas….

If you are in the area of Austin, TX  from Jan 18-21, 2013… here are a couple things you can show up to 😉

LUNCH

1) I'm having an open to the public lunchin with my team and myself.
Pre-order tickets online as tickets at the door will be more expensive
http://blackandtamaustin.eventbrite.com/

cedar door austin

 

 

Empower Network Event

2) We will be at the Austin Hilton Hotel from friday to sunday.

I have 2 tickets to the next team members who come into my team here <

these tickets are normally $150 but right now we are SOLD out so you can't even buy them. This event is ONLY for new members so your not even supposed to show up until your a member… so join my team, email me your in and want one of my 2 tickets 😉

empower-network

 

 

 

 

 

 

 

 

Monday Full On Marketing Training Day

3) I am hosting a full on internet marketing training in the Austin Hilton hotel. We will be tackling a lot of the questions to how I sponsored over 700 people online part time into empower and why traffic and conversions work for my funnel… lots to discuss so it's from 9-3pm with some small breaks.

To get a ticket online, at the door prices go up, go here to claim a seat

http://blackandtamaustindiscoveringskills.eventbrite.com/
black&tam-06

 

I look forward to meeting a lot of you in person 😉

 

Podcast Episode 1: Who is Lawrence Tam?

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Episode 1 General Recap Of Lawrence Tam

Hey, hey, hey. This is Lawrence Tam. I just wanted to welcome you to episode one of my podcast. This is Project Mayhem, and I wanted to just, you know, do a quick introduction of who I am, and you know, why you should listen to me if you’re looking to build a business from home and how I can help you, right?

You’ll hear more about my story along, as we go into the podcast. I’ll be interviewing a lot of different people on my teams, guests, and basically just walking you through the process of how, basically, in 2007 I just made a change and, you know, today being 2013, you know — why did it take five years to kind of do the things that I want to do?

The numbers that I’ve done has been nuts. So let’s start from, let’s just start real quick — why you should listen to me and what I can bring to the table, you know. We’ll bring on some more podcasts, right? Some more episodes for you to dive into.

So number one, my name is Lawrence Tam. I am a full-time internet marketer. I used to do mechanical engineering for over a decade — 12 years. I actually retired — early retirement because I was laid off back in April 30th, 2012. I got laid off, and you know, I was working in oil and gas, making about $80,000 a year and I thought that was my life. Basically, at that point, right?

But luckily, I had a side business, right? My side business, I’ve been running since 2007. 2007, my dad actually brought me into network marketing, saying, “Hey son, you’re not going to be making a ton of money.” He’s in sales, he’s in real estate, and he’s like, “You know, why don’t you just supplement some of your income — help your kids pay through college, pay college,” because college was … I think we had a financial advisor tell us, you know, “You’re probably going to need $150,000+ per child to go to a public school like University of Texas, or something.”

So, you know, my journey was through networking marketing in 2007. In 2008, I stumbled upon something called “affiliate marketing” in sponsoring. That led me to trying to build my network marketing business on the Internet. In 2009, I went to my full-fledged first Internet marketing company to learn funnels and counter pages with My Lead System Pro, where I became, you know, one of the top producers — I think I was #2 in there for a very long time.

Now, fast forward to 2011. For the first half of its existence in Empower Network, I was the #1 income earner. My first year in Empower Network, I did $499,000 in commissions — not sales, but in commissions. During that time, also, I was running a network marketing company called ViSalus. I hit one star and the best month I had in there was about $35,000. I think I finished with $160,000 in 10 months, over a 1,000 customers and promoters doing that part time as an engineer.

So, that’s kind of where I’ve been. I’ve been a super affiliate with my net sponsoring. I am the #1 affiliate for My Phone Room. I am a top five seller for My Lead System Pro. I am a top seller for, top affiliate for Empower. I was #1 for a very long time. I think I’m #2 right now, currently today.

I’ve been doing this part time. When I say “part time,” it’s kind of interesting. When people say, “Well Lawrence, you don’t do anything else for a living,” I go, “Well, I understand that, but I really do part time. I don’t actually work 40 hours a week doing Internet Marketing.”

The whole idea was I wanted to find a way to generate income where I can make enough money from home and, you know, if I can make another $100,000 a year doing 20-30 hours a week, yeah, it’s not really like a job. It’s more like a part-time gig, but I can do it when I want to over a span of seven days. I can do it at night too, like I’m doing right now. I’m doing a podcast at 10:00 at night, because I have some time.

So this is kind of my journey, where I wanted to go. I wanted to build an income on the side, part time, so it could replace my income. Well, I wouldn’t say likely, I would say God, you know, had a say in it. He basically — I had a point back in 2009 where I wanted to quit. My first time I wanted to quit, I wanted to quit multiple times, and I talked to my wife.

I said, “Man, I’m just kind of burnt out on this affiliate marketing stuff. I’m making a couple hundred here, a couple hundred there. I might have a $5,000 month, and then it’ll just drop. Honey, should I continue doing this or should I just focus on engineering?”

My wife was like, “You know, maybe you should just do what you really want to do, but personally what I think — I mean, if you can’t make the money, I’ll just go back to work.”

See, at that point, we had kids and she was part time, and she was like, “I’ll go back to work if necessary.” That really kind of irked me. It was like — I believe the man of the household is tasked to make the money. They’re the breadwinner, and the wife is, you know, to take care of the kids, not have them go to daycare and strain grandparents for, you know, a babysitter.

So I’m like, “Well, I know my wife can go back to accounting.” She’s an energy accountant, she used to work for Duke Energy, which went under and she started working for other companies that do accounting. She just wasn’t happy there, you know. She was happy with the kids.

I was like, “Okay. If I really want to do this, I have to focus. How can I do it? How can I really just crank it?” So October 2012 was my best income ever in a single month. I think I did $190,000 income. Not sales, but income.

It’s just … if I had quit back in 2009, that would’ve been the end of me. I wanted to quit again back in 2010 to a buddy of mine. David Wood talked me off from a cliff, and he was like, “Hey, you know, I know it’s hard. I know you’re not making the money you want to make.”

See I couldn’t actually believe you could make $10,000 a month consistently. I think I hit it a couple of times, but I never did it back to back. I’d do like a $12,000 in month, and then after expenses, I might take home $6,000. I don’t think I’ve ever actually had an income after expenses, a net profit over $10,000 until I started focusing on some key affiliate principles — where money comes from, how to really gain the trust of other people, and really just gain leverage.

Have a true residual on the Internet, because having a true residual on the Internet is a reason why so many Internet marketers go to network marketing, right? Until I went to network marketing and saw what it took to do a sustainable, residual income — oh my goodness.

So what I wanted to do was share you my story, where I’ve come from, where I’m going, and depending on where you are in your life and where you want to be. Maybe you just want to make $500 a month to help pay for your gas, and maybe some of the things that you want — to take your wife out, or your husband out.

Maybe you want to retire your spouse. Maybe you want to retire yourself. Maybe you want to buy a house for your parents. You know, I want to buy a house for my in-laws. They don’t actually live in the best area, but I want to give them my house and I’ll move into a bigger house. My house isn’t bad, but it’s paid off, though. It’s in a nicer area.

These are the things, these are the goals, so we’ll dive into this and we’ll really focus on where my story — where I stubbed my toe on, and the things that I have learned. I can share this with you and you can learn more from me, right?

So if you’ll continue to learn from me, and of course, subscribe to my podcast — Project Mayhem with Lawrence Tam — and if you want to learn more about what I’m doing, you know, you can come to my blog at www.lawrencetam.net/. Just come there. I actually took out a dot-com back in 2007 I think, or 2008 when I started first blogging, and it’s a horrible site. It’s on blogger.com, so don’t go to dot-com, go to dot-net.

Go to Lawrencetam.net if you want to learn more about some of the things that I’m doing. I have some training in there, have some boot camp stuff, but I have more focused training specifically for the people who listen to my podcast, because I know — you come from something that you need an auditory — maybe you’re at the gym running, or doing your marathon training, or maybe you’re just walking the dog.

We’ll have these a little bit longer. We’ll have more on an interview kind of basis and I’ll bring out some different topics like SEO, pay traffic, affiliate marketing, why you want to blog and things like that. Things for beginners and more advanced people.

Learn from me, go ahead and subscribe to this blog. Continue to listen to what I’m — the value that I’m going to be bringing to you, and you know, it’s just a day in the life of an affiliate marketer who’s, you know, been at the top of the food chain this past year, and how I want to get you to that goal and how you can get to that goal and avoid some of the things that I’ve been through.

So, hey. My name is Lawrence Tam. Learn some more from me. Lawrencetam.net. See you on the next episode.

Wanna get going with my method of breaking free online working from home? Let Me In